Feature list for fmcgProducts PIM

Whether you can send to a given market or system is on Yes, fmcgProducts can.

Platform

• Web, in the cloud100% web-based, with a full service subscription - system, helpdesk and backup.
• Six languagesThe interface is available in Danish, Swedish, Norwegian, Finnish, German and English. Each user chooses their own.
• DashboardSee accepted, in-progress and rejected items in one place.
• GS1 and GDSNFull support for the entire hierarchy and every market you send to.

Views

• Search and sortingFree text, sorting and cataloguing, so you find the item without opening it first.
• ExcelMicrosoft Excel import and export, including scheduled extracts and by mail.
• Custom viewsCustom and role-based views, so purchasing, quality and marketing see what they need.
• CopyCopy items and copy templates when you create variants and new markets.

Fields and history

• Status iconsIcons for GS1 validation, upload and custom fields, so you see what is missing.
• Field historyField-level product history, and you can search the history.
• Custom fieldsCustom fields, aliases and mandatory fields - including fields that are not sent to GS1.
• RolesRole-based fields and hiding irrelevant GS1 fields.
• BIG7 and allergensAuto-complete for BIG7 (nutrition declaration) and allergens.
• GLN per marketA separate GLN per market, and multiple GLNs for the same market.

Images, sheets and integration

Those topics have their own pages - this is the way in.

• Media serverImage database and automatic import from GS1Trade Image, Validoo Mediastore, Digizuite, CWay and EPD Mediastore.
• Product sheetsBranded product sheets on the web and as PDF, in your own design.
• API and connectorsJSON API, webhooks, Excel, SAP, Business Central, Inriver, NiceLabel and files.
• Data poolsDirect send to GS1, Validoo, EPD, Dabas, Matinfo and more.

Integrator or full PIM

fmcgProducts comes in two versions. Both are a full service subscription. The full PIM includes the features on this page.

• fmcgProductsIntegratorWhen master data already lives in another PIM or ERP. The integrator maps and validates the data and sends it to GS1 and other pools - without typing it twice.
• fmcgProducts PIMWhen fmcgProducts is the product database. You get the views, fields, history, product sheets and API - the full version with every feature.

Full service subscription prices start at DKK 646 per month for fmcgProductsIntegrator and DKK 1,292 per month for fmcgProducts (50 product units, ex. VAT) - about €87 and €174. See prices and the January 2026 price list.

Also see

• Yes, fmcgProducts canCan we send to Validoo, EPD, Dabas and the other pools?
• Full serviceHelp with GS1 and master data is part of the subscription.