Case: Conaxess Trade

Conaxess Trade Denmark is a wholesaler and importer of brands such as WASA, Heinz, Nupo and Bacardi, with 1,900 active items across Food, Food Service, Non Food, Confectionery, Travel Retail and Beverage.

Product information was typed into several systems — internal systems, GS1 and customer systems. Manual entry in at least three places made quality a challenge.

A team led by Nina Egebøl and Thomas Hammelev-Wethje looked at how to comply with EU 1169 and raise data quality. They chose fmcgProducts from fmcg solutions rather than building in-house.

1,900 approvals in four weeks

After three months of internal preparation, Conaxess Trade Denmark got 1,900 items approved in GS1 in four weeks. Validation messages during enrichment and upload — red stars, help text and an automatic error list — were a major factor.

Today, item master data starts in ERP, is enriched in fmcgProducts and syncs to GS1. More people in the company can pull data and product sheets, and product managers can look items up themselves.

The next goal is images on every product so customers can access them directly.